@inproceedings{MSR-2011-Whitehead,
	author        = "Jim Whitehead",
	booktitle     = "{Proceedings of the Eighth International Working Conference on Mining Software Repositories}",
	doi           = "10.1145/1985441.1985443",
	isbn          = "978-1-4503-0574-7",
	pages         = "1",
	publisher     = "{ACM}",
	title         = "{Fantasy, farms, and freemium: what game data mining teaches us about retention, conversion, and virality}",
	year          = 2011,
}