@inproceedings{CASE-2006-ShrinivasR,
	author        = "Prasanna Shrinivas and N. R. Srinivasa Raghavan",
	booktitle     = "{Proceedings of the Second International Conference on Automation Science and Engineering}",
	doi           = "10.1109/COASE.2006.326943",
	isbn          = "1-4244-0310-3",
	pages         = "562--567",
	publisher     = "{IEEE}",
	title         = "{Optimal advertisement-innovation mix for maximizing the discounted flow of profit}",
	year          = 2006,
}