@inproceedings{CHI-2013-SaNC,
	author        = "Marco de Sá and Vidhya Navalpakkam and Elizabeth F. Churchill",
	booktitle     = "{Proceedings of the 31st ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/2470654.2481344",
	isbn          = "978-1-4503-1899-0",
	pages         = "2487--2496",
	publisher     = "{ACM}",
	title         = "{Mobile advertising: evaluating the effects of animation, user and content relevance}",
	year          = 2013,
}