@inproceedings{DUXU-v2-2011-KimJH,
	author        = "Sung Woo Kim and Han Kyung Jo and Da Yun Ha",
	booktitle     = "{Proceedings of the First International Conference on Design, User Experience, and Usability: Theory, Methods, Tools and Practice. Part II}",
	doi           = "10.1007/978-3-642-21708-1_50",
	isbn          = "978-3-642-21707-4",
	pages         = "440--448",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Different UI, Same UX: A Design Concept for Implementing a Locally-Optimized and Globally-Unified User Experience}",
	volume        = 6770,
	year          = 2011,
}