@inproceedings{DUXU-v1-2011-SirotkinM,
	author        = "Andrey Sirotkin and Bronan McCabe",
	booktitle     = "{Proceedings of the First International Conference on Design, User Experience, and Usability: Theory, Methods, Tools and Practice. Part I}",
	doi           = "10.1007/978-3-642-21675-6_57",
	isbn          = "978-3-642-21674-9",
	pages         = "491--499",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{The New Experience for Business: Why User Experience Is the Differentiation Strategy in the Cloud Context}",
	volume        = 6769,
	year          = 2011,
}