@inproceedings{CHI-PLAY-2014-RichardsTG,
	author        = "Chad Richards and Craig W. Thompson and T. C. Nicholas Graham",
	booktitle     = "{Proceedings of the First Annual Symposium on Computer-Human Interaction in Play}",
	doi           = "10.1145/2658537.2658683",
	isbn          = "978-1-4503-3014-5",
	pages         = "217--226",
	publisher     = "{ACM}",
	title         = "{Beyond designing for motivation: the importance of context in gamification}",
	year          = 2014,
}