Thore Graepel, Joaquin Quiñonero Candela, Thomas Borchert, Ralf Herbrich
Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine
ICML, 2010.
@inproceedings{ICML-2010-GraepelCBH,
author = "Thore Graepel and Joaquin Quiñonero Candela and Thomas Borchert and Ralf Herbrich",
booktitle = "{Proceedings of the 27th International Conference on Machine Learning}",
ee = "http://www.icml2010.org/papers/901.pdf",
pages = "13--20",
publisher = "{Omnipress}",
title = "{Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine}",
year = 2010,
}