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Collaborated with:
L.Grace Dirk P. Janssen
Talks about:
understand (1) advertis (1) persuas (1) content (1) retent (1) player (1) onlook (1) game (1)

Person: James R. Coyle

DBLP DBLP: Coyle:James_R=

Contributed to:

FDG 20152015

Wrote 1 papers:

FDG-2015-GraceJC #comprehension #persuasion
Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers (LG, DPJ, JRC).
Bibliography of Software Language Engineering in Generated Hypertext (BibSLEIGH) is created and maintained by Dr. Vadim Zaytsev.
Hosted as a part of SLEBOK on GitHub.